The Middle East is a huge growth market for Studio 104 and its core specialism of bespoke and luxury designer uniform.
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With client projects spanning the GCC, we are always keen to follow developments within the region – and as far as projects go, they don’t come more grandiose than this. Saudi Arabia has six separate giga-projects totaling $7 trillion USD investment, all planned for completion within the next decade.
Vision 2030 is Saudi’s long-term blueprint for redefining its global image and weaning itself off its reliance on oil revenue. Liberalization, economic reforms, and foreign investment are seen as key to the strategy’s success, with six ambitious landmark giga-projects forming the backbone to this fiercely ambitious plan. Here is a snapshot of what to expect from The Red Sea Development Company, Qiddiya, Aseer Development Project, NEOM, Diriyah Gate Development Authority, and AMAALA.
The Red Sea Development Company
The Red Sea Project – a luxury, regenerative tourism destination that promises to set new standards in sustainable development and position Saudi Arabia on the global tourism map. The 28,000 square km project includes a vast archipelago of more than 90 pristine islands and features sweeping desert dunes, mountain canyons, dormant volcanoes, and ancient cultural and heritage sites. The designs include hotels, residential properties, leisure, commercial and entertainment amenities, as well as supporting infrastructure that emphasizes renewable energy and water conservation and re-use, and circular waste management system to achieve zero waste to landfill.
Activity for the first phase of development is well underway including a 100-hectare Landscape Nursery, which will provide more than 15 million plants for the destination, is fully operational, and 80 km of new roads are now complete, including the new airport road, to better connect the destination. The hospitality portfolio in the first phase will comprise brands from Marriott International (EDITION and St Regis), Accor (Fairmont, Raffles, and SLS Hotels & Residences), Hyatt (Grand Hyatt), IHG (InterContinental and Six Senses), and Jumeirah Hotels & Resorts.
Qiddiya will provide innovative and immersive experiences across five pillars; Sports & Wellness, Nature & Environment, Parks & Attractions; Motion & Mobility; and Arts & Culture. A flagship Six Flags theme park will contain 28 rides and attractions, including a record-breaking ‘Falcon’s Flight’ roller coaster – the longest and tallest in the world – will carry thrill-seeking passengers at more than 155 mph. Also in development, is the Kingdom’s first water theme park. Featuring 23 rides and attractions, it is expected to be the largest in the region. Qiddiya will also feature luxury-tented retreats, animal encounters and outdoor adventure and exploration.
The Riyadh-based project is also establishing several arts and cultural centres, including an arts complex, festival grounds, a multiplex cinema, and a performing arts centre. The speed park will include an FIA grade 1 racetrack dedicated to motor sports fans, and a golf course designed by Jack Nicklaus, one of the greatest golfers of all time, will be open to both elite and amateur golfers.
Aseer Development Project
Tourist attractions on Aseer’s mountain peaks will transform the province into a year-round destination, exploiting the tourism potential of its abundant geographical and natural diversity, culture, and heritage. The scheme aims to provide new job opportunities, boost quality of life, and upgrade essential services and infrastructure in the region. Objectives include the delivery of 2,700 hotel rooms, 1,300 residential units, and 30 commercial and entertainment attractions in Aseer by 2030.
Diriyah Gate Development Authority
The $50 billion giga-project, inspired by At-Turaif, Diriyah Gate will anchor a vision for the future on a jewel from the Saudi past and will feature some of the world’s most luxurious restaurants and hotels, with all structures built in traditional Najdi architectural style.
The first phase of the project will focus on a landscaped park, Wadi Hanifah, and Bujairi Terrace, featuring 18 new restaurants, several of which will be Michelin-starred, while others will offer local Saudi delicacies.
Written by Ian – Chief Revenue Officer
