Madinah (Medina) recorded average hotel occupancy of 75% in 2025, the highest level in the past three years.
The annual occupancy rate increased from 70.7% in 2024 and 72.2% in 2023, continuing a steady rise in accommodation demand across one of Saudi Arabia’s key religious destinations.
The latest figures follow a strong year for tourism in Madinah. The city welcomed more than 21 million visitors in 2025, while spending increased 22% to SAR52 billion (US$13.9 billion), according to previously released Ministry of Tourism data. Licensed hospitality facilities rose 35% to 610, while hotel room inventory grew 24% to more than 62,000.
International hotel brands have continued expanding their presence in the city. Recent openings include the 325-key DoubleTree by Hilton Madinah Gate at Knowledge Economic City (KEC), the Tapestry Collection by Hilton and the 165-key Radisson Hotel Madinah.
The city is also benefiting from expanded air links. Flyadeal recently launched five routes from its Madinah base, adding direct services to Istanbul Sabiha Gökçen Airport and domestic destinations including Abha, Al Hofuf, Jazan and Tabuk.
Major projects are in the pipeline for the Holy City, including the 383-room Crowne Plaza Madinah near the Prophet’s Mosque and the 246-room Four Seasons Hotel Madinah, which draws inspiration from Islamic architecture and the city’s religious heritage.
Looking ahead, more than 252,000 hotel rooms are planned or under development across Makkah (Mecca) and Madinah by 2030, with a significant share targeting the luxury and upper-upscale segments.
Further development is planned through KEC’s expansion programme, which aims to deliver 11,000 hotel rooms by 2029 and ultimately 42,000 keys. The Rua Al Madinah Project is also expected to add more than 47,000 hotel rooms by 2030, significantly increasing accommodation capacity around the city centre.
For more information, visit www.mt.gov.sa
