Saudi Arabia’s Red Sea region has been making headlines for a few years now, but 2026 is when travel advisors will really start seeing it pop up on client wish lists — and Shura Island is the destination leading that charge.
As the beating heart of The Red Sea’s series of mega-projects, Shura blends eye-catching luxury with serious sustainability credentials, all wrapped in a traveler-friendly package that’s easy to pitch to high-end clients looking for something genuinely new.
Central to the Vision 2030 Plan
Shura Island is part of the Red Sea Global development company’s massive portfolio — a group of regenerative, low impact destinations designed to show the world what sustainable luxury can look like. Think solar power, 100% renewable energy, lightweight construction, minimal disturbance to coral reefs and a master plan that develops less than 1% of the total site. Even Shura’s architecture, created by Foster + Partners under the “Coral Bloom” concept, is designed to look and feel like it belongs naturally on the island.
A Lineup of Luxury Brands
Shura officially began welcoming guests in late 2025 with three major hotel debuts: SLS The Red Sea, InterContinental The Red Sea and The Red Sea Edition.
But the big wave of openings is coming in 2026, when eight more heavy-hitting brands will join the island: Four Seasons, Fairmont, Jumeirah, Rosewood, Grand Hyatt, Miraval, Raffles and Faena. In total, Shura will offer 11 luxury resorts with more than 2,000 keys, which makes it easy to match different properties with various client types, whether honeymooners, families, wellness travelers, golfers and luxury beach-seekers.
The island will also feature 305 private residences, including Four Seasons and SLS-branded villas — a major opportunity for long-stay guests and high-net-worth clients who prefer residential-style travel.
