The collaboration draws on Arbah Taiba’s long-standing role in shaping Madinah’s urban development and Accor’s operating experience across Saudi Arabia. Together, the two groups will introduce a hotel that is accessible, modern, and designed to meet the diverse needs of travelers throughout the year.
The signing ceremony in Madinah was attended by Islam Abdel Samad, Vice President, Development, Premium, Midscale & Economy, Middle East & Africa at Accor, and Abdulaziz Al Qfary, Chairman of Arbah Taiba. The agreement reaffirms their shared commitment to advancing Saudi Arabia’s religious, business and leisure tourism sectors in line with Vision 2030.
As Madinah continues to experience rapid growth welcoming more than more than 3.7 million visitors in Q2 2025 alone, following 18 million visitors in 2024 the new Novotel address will directly address the rising accommodation demand by expanding quality options for pilgrims, business travelers and domestic guests. More
